AFTR × LOVR

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Burleigh Heads
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Proposal

AFTR proposal

Prepared for
Luke Henderson · AFTR
Scope
Your website and socials, from our meeting of 3 September
Date
September 2026
Findings

What we found

Checked live across aftr.studio, aftrstudio.com, your Shopify store and Instagram on 3 September. Yours to keep whatever you decide.

  1. 01Two AFTR sites are live, selling the same piecesaftr.studio and aftrstudio.com both list the daybed and the lamp at the same prices, and your Instagram sends people to the second one.
  2. 02A new category needs a developerYour products sit in Shopify, but the pages and the collection grid are built in code, so anything beyond adding a product goes back to whoever built it.
  3. 03The product pages show no price and open on a waitlistYour store is holding four daybeds and five lamps ready to sell, and a buyer on the page is asked to wait instead.
  4. 04Both typefaces on the site are trial cutsGT Alpina Trial and Droulers TEST are what the site loads, which is a licence a foundry can pull up at any time.
  5. 05The homepage is a heavy loadJust under four megabytes and forty six images wider than two thousand pixels, which is what a slow first view on a phone looks like.
  6. 06Instagram has been quiet since February 20241,582 followers and twenty nine posts, with your daybed film still the best thing on the account at twelve and a half thousand views.
Investment

Website

A new site built on the Shopify store you already own, so every section, product and collection is yours to change without asking anyone.

  • Website design · $7,000
    Direction agreed first: what stays from the current site, what goes, and the references you send us. Then home, collection, product, studio, contact, cart and checkout designed for desktop and phone, with the colour palette and the old world feel carried over.
  • Website development · $9,000
    Built as a theme on your own Shopify store, so sections, collections, prices and stock are yours to edit. Every piece and the apparel range loaded with its code, materials, dimensions and lead time. aftr.studio pointed at the new site, aftrstudio.com redirected to it, the old hosting switched off, and a walkthrough of the editor with you.
  • Photography and film · scoped separately
    Itemised on their own once the new pieces arrive, so you decide on them when there is something to shoot.
Investment

Socials

  • Social, quarterly · $3,600 per quarter
    Eight posts a month on Instagram, curated from your library and from the shoot when it lands, written, designed, scheduled and posted by us. Direction reviewed each quarter rather than set once. Billed by the quarter.
  • Midnight, and the brand you are building with Summer
    Stage two. Once AFTR is live and running, we scope each of these on its own, in the order you gave us.
Terms

All figures ex GST. Website work splits 50% on acceptance and 50% at launch. Socials are billed at the start of each quarter, no fixed term beyond the quarter. The findings page carries no charge and no obligation.

Next steps

Tailor your proposal

Website
Socials
Later
Website$0
Per quarter$0
All figures exclude GST. Website work splits 50% on acceptance and 50% at launch. Socials are billed by the quarter. Nothing is committed by sending this.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for AFTR
Savannah Barber · savannah@lovr.agency